Eggo Nog is the Fusion Liqueur to Raise a Glass to This Season
With the holiday season right around the corner, seasonal-inspired offerings are already beginning to hit shelves. According to Food And Wine, Kellogg’s has announced a brand new Eggo-flavored drink sure to make your holi-day.
Eggo Nog, is the new rum-based cream liqueur that was created in partnership with Gaitlinburg, Tennessee’s Sugarlands Distilling Co. It also happens to be the first 21-and-over Eggo-related product.
“We had an idea based on what we’d heard from parents, about this ‘Me Time’ that they have at night where they’re eating Eggo waffles,” Joe Beauprez, Marketing Director with Eggo, told Food & Wine. “Instead of it being the kids in the morning around the table, it was them at night having a toasted waffle. They’d put a scoop of ice cream on it or drizzle it with chocolate sauce, and we thought that was interesting. We started to think about how we could elevate that occasion in a way that’s for the parents.”
Empathizing with parental ‘me time’, Beauprez and team put their noggins’ together resulting in the awesome idea of turning the breakfast classic into an after-dinner drink for adults. Of course finding the perfect rum-companion took some experimenting, which undoubtedly made the creation process even more enjoyable.
The result is 40-proof, creamy and sweet, marrying the best aspects of Eggo waffles and eggnog. “It’s really heavy on deep flavors of churned cream, and cinnamon and nutmeg, which we feel pair really well with that perfectly toasted Eggo waffle,” Sugarlands’ Master Distiller, Greg Eidam, said.
Kellogg’s new Eggo Nog is available now throughout the holiday season at select retailers nationwide. To find the nearest location that stocks it, visit Sugarlands.com/EggoNog.
