James Harden Shoots His Shot At Wine

“The Beard” is known for getting buckets, and now he’s getting barrels — of wine that is.

NBA All-Star James Harden recently announced that he has teamed up with Accolade Wines to release his first signature wine collection, J-HARDEN. The equity partnership is centered around a mission to make quality wine more accessible to all consumers.

Available in a California Cabernet Sauvignon and a California Red Blend, customers can find out more here. 

“My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-HARDEN, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.”

Harden’s involvement in the J-HARDEN label goes far beyond an equity stake. Combining his love for fashion, art, style, and wine, Harden worked closely with the Accolade team to offer his input on the taste, look, and feel that match his personality. Harden added that his wine will be “smooth, full-bodied, and jammy.”

Harden and his team will also have a role in the wine’s creative direction, design, and style. J-HARDEN’s label will include the likeness of Harden’s iconic beard with bright colors and a floral design inside a silhouette of Harden’s face.

J-HARDEN is available to purchase online and through leading retailers across the United States now for $16.99.