Dos Equis Now Makes Ready to Drink Margaritas
Dos Equis is looking to make your Taco Tuesday just that much easier. The brand just announced the launch of its ready-to-drink Dos Equis Margarita Classic Lime.
Each 12 oz. cocktail-in-a-can contains 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors.
This latest innovation from Dos Equis brings a new twist to the #1 U.S. cocktail and hopes to deliver on the consumer demand for convenient cocktail options.
“We are excited to bring our first ever spirits product, Dos Equis Margarita Classic Lime, to the U.S. market which spotlights our commitment to innovation at Heineken USA and Dos Equis,” says Hannah Dray, Dos Equis Brand Director.
Dos Equis is helping to drive growth through innovations in beyond beer categories, through their commitment to adding new beverages to its portfolio. Over the past two years, Dos Equis has more than doubled in size by introducing six new products including this one.
Dos Equis Margarita Classic Lime is now available in 4-pack, 12 oz. cans in New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas, Nevada, and Georgia. It will be available in Southern California and Arizona this September.
