Heinz Takes Condiments to a New Level With ‘Dip & Crunch’ Innovation

Heinz knows condiments. Trust, its products have blessed many a burger, sandwich, French fry and hot dog. So when they debut a condiment innovation, we can be confident in its ability to boost bites. Which brings us to said innovation: Heinz Dip & Crunch.

The new Dip & Crunch condiment concept is conducive to a double dip scenario inspired by the hot burger dipping trend on TikTok going viral right now. You’re welcome. How Heinz raises the bar a notch is by adding an element of texture to the equation, with the full situation looking like one part mayo-based dip and another part a salty ‘potato crunchers’ dip that’s essentially crunchy bits of potato chips.

You know how double-dipped fried chicken flexes its authority as a crunch lord? Same principle for your burger should you dip it in the rejuvenating elements of the new Heinz Dip & Crunch, which also comes in a Spicy variety.

Grab the new Heinz Dip & Crunch and Heinz Spicy Dip & Crunch at retailers nationwide like Walmart, Meijer, Target and Giant.