Buffalo Wild Wings Celebrates March Madness with its First-Ever Merch Collection

Buffalo Wild Wings’ saucy wings won’t be the only thing drippy now that the chain has partnered with Overtime for its first-ever branded merchandise collection.

Buffalo Wild Wings’, the ‘Home of Overtime’, has linked up with the sports media company to celebrate March Madness with a new collection comprised of a t-shirt and hoodie with Overtime branding dripping in BWW’s iconic sauce.

The wing chain’s first-ever merch collab will drop exclusively in The Overtime Shop, which will be the world’s first apparel line that unlocks only during overtime of men’s and women’s tournament games.

Fans can cop the hoodie for $70 and the t-shirt for $40 only at shop.overtime.tv/collections/buffalowildwings once an NCAA basketball tournament game goes into overtime.

BWW is no stranger to overtime promotions, as they recently offered free wings if this year’s past Super Bowl went into an extra quarter.