J Balvin Wants To Buy You A Beer For New Year’s

New Year’s Eve 2021 is shaping up to look more like New Year’s Eve 2020 than many had hoped. Miller Lite and J Balvin want to help you prep for your parties ahead of time so that small business owners can close up shop early to be with their own friends and family via The Closed for Miller Time.

Instead of shopping on New Year’s Eve, customers (in eligible states) can buy a 6-pack courtesy of Miller Lite and J Balvin between Sunday, December 26 and Thursday, December 30. Consumers can claim their beer rebate by visiting MillerLite.com/NYE and uploading their receipt. 

The Closed for Miller Time is part of Miller Lite and J Balvin’s partnership, which was announced earlier this year. To announce the partnership, the pair surprised fans by taking over a traditional bodega and immersed unsuspecting shoppers in J Balvin’s version of Miller Time — spending time with his close friends and family.

“What I love about my partnership with Miller Lite is that it’s all about giving back to the community, having a good time and connecting with your people,” said J Balvin. “Everyone deserves to celebrate this New Year’s Eve and enjoy some Miller Time with their family and friends. All you have to do is stock up on your beer ahead of the night at your favorite local spot, and we’ll take care of the rest to support a good cause.”

“We decided to work with J Balvin because of who he is behind the scenes with friends and family – Jose. He is all about authenticity, describes himself as a ‘regular guy’, and is passionate about supporting those who are working hard during the holidays and deserve time off with family and friends.” added Sofia Colucci, Vice President, Miller Family of Brands. “We hope this initiative inspires others to shop early instead of rushing to buy beer the same day. With this simple act, our fans will help us give back to the community, allow others to spend time with their people, and give a little extra support to small businesses everywhere this holiday season.”

To continue the support of a cause very close to the duo, Miller Lite will donate $50K to the Accion Opportunity Fund, a total of $100K to date through the partnership with J Balvin. The nonprofit provides affordable capital, educational resources, coaching, and networks to small business owners and advances racial, gender, and economic justice for all.