Reese’s Puffs Taps In With KAWS for Two New Boxes and an AR Game
Two icons in Reese’s Puffs cereal and legendary artist and designer KAWS have now collaborated on two exclusive cereal boxes and an AR game centered around the special edition boxes.
The first part of the collab is the vibrant, signature orange of Reese’s featuring a signature KAWS COMPANION design and a QR code that gives fans access to the AR game. This box is now available at grocers nationwide and retails for $3.99.
The second collaborative cereal box includes a KAWSPUFFS AR experience along with a distinct blue color, a first of its kind for Reese’s Puffs. This color represents the nighttime mode of the 24-hour dynamic AR experience featuring KAWS’ iconic COMPANION.
A limited number of the blue boxes will be available to fans and is set to drop on November 17 at KAWSPUFFS for $49.99. Fans can also take their chances by winning one of the boxes, with a select number signed by KAWS himself.
