Ben & Jerry’s Launches New Flavor: Change Is Brewing
Ben & Jerry’s has just announced its newest Limited Batch Flavor – Change is Brewing. The new flavor features cold brew coffee ice cream, marshmallow swirls and fudge brownies. What’s great is that this flavor helps highlight three black businesses by incorporating their products in the ice cream:
- BLK & Bold – Black-owned nationally distributed coffee company that provides the deep, rich coffee flavor
- Greyston Bakery – Values-led supplier with “open hiring” policy and longtime partner, add the scrumptious fudge brownies
- Laci Jordan – Black multi-disciplinary artist created the colorful pint art, featuring what the world might look like when Black people feel safe and communities can thrive.
Ben & Jerry’s has long been a company that champions racial justice, and Change is Brewing helps continue that cause, as it has joined more than 70 other organizations by supporting The People’s Response Act. This landmark legislation, introduced by Congresswoman Cori Bush, was written to transform a system that disproportionately criminalizes Black and Brown people into a one that provides resources to help every community, and especially communities of color, flourish.
Change is Brewing will be available as a Limited Batch flavor at participating Ben & Jerry’s Scoop Shops and on store shelves, with a portion of the proceeds from the sale going to grassroots groups working to transform public safety in America.
