A Sweet Look Inside Krispy Kreme’s New NYC Flagship Store

Not too long ago, Krispy Kreme announced that they would be opening up a flagship store in New York City that not only sold their fresh donuts, but would feature tons of other merchandise and donut-themed items for customers to buy as well.

Today we got a look inside the NYC store and, being the veritable Mike TV of this Willy Wonka Tour, wanted to see as much as possible behind the scenes.

Located in Times Square, the flagship store features many attractions that set it apart from a standard Krispy Kreme doughnut shop.

Upon walking in, guests can shop around and buy a plethora of Krispy Kreme merchandise, including mugs, tumblers, and New-York specific gifts.

To the left, guests and walk past the Doughnut Theater, where they can see doughnuts being made by the hundreds within minutes as they’re finished through a massive Glazed Waterfall.

Other highlights of the flagship store include stadium-style seating made to look like you’re inside a giant Krispy Kreme doughnut box, the World’s Largest Hot Light, and a 24-hour streetwise pickup window. There’s even an exclusive New York City “Big Apple” Doughnut that can only be found at the flagship store.

Krispy Kreme has stated that with the shop now open, they will be strictly adhering to COVID-19 safety regulations and guidelines for both guests and employees. This includes employee health screenings, wearing face masks, social distancing floor stickers, regular hand washing protocols, protective barriers at ordering points, and additional disinfecting throughout the shop.

The flagship store is set to open Tuesday, Sept. 15.