Langer’s, Post Cereal & Arby’s Among Brands Partnering with Mattel Games

Games and food always seems like a winning combo, but food advertisement in a game is a whole different ball game. Mattel Games, known for making childhood favorites such as Apples to Apples, UNO, and Whac-A-Mole, has recently secured promotional partnerships with major food and beverage industry leaders such as Arby’s, Tyson Foods, Mama Rosa’s pizza, Langers juice, Post cereal, Edible Arrangements, and many more. Why? Apparently, Mattel Games wants to secure a year round marketplace for its products. However, a different side of the story will convey that food companies want to expand their presence especially to a very impressionable younger-age demographic. Who want’s to ask the Magic 8, what’s for dinner?

[via marketwatch.com]