Fast Food + Technology = The Melt

The Melt debuted on Monday in downtown San Francisco selling something kind of ordinary… grilled cheese sandwiches and soup. With a very limited menu, it seems rather pretentious to be charging $5.95 for jalapeno jack on sourdough. So what’s the hype? Well…the founder of The Melt is John Kaplan of the Flip Video camera, who has taken the use of the QR code to further combine the food service and technology worlds.

Here’s how this new eatery works:

• Place your orders on your  phone
• A QR code is created in the store
• Come in and swipe your code on the “Order Board”
• Your grilled cheese is placed in a high-tech grill with a built-in microwave, ready in two minutes or less!

This is definitely a novel idea for a trendy SF eatery. With three more on the way in the Bay Area, and plans to go nationwide this could potentially change the future of fast food service. What do you think?

[via mashable.com]