Budweiser’s Timely Super Bowl Commercial Spotlights Immigration

In the wake of President Trump’s recent immigration ban in the United States, Budweiser has released their new ad for the Super Bowl this Sunday. Anheuser-Busch’s 60-second commercial puts the spotlight on immigration with a tale that’s been brewing for hundreds of years.

The video, Born the Hard Way, follows Budweiser’s Adolphus Busch and his journey from Germany to St. Louis to meet his future partner Ebert Anheuser. Set in the 1800s, the commercial is a dramatic reenactment of the accounts that took place in the formation of the world’s largest beer producer.

Check out the spot that will air during this Sunday’s Big Game. While production for this began last May, the timing for the launch could not have been more perfect.