FATBURGER to Rebrand Certain Locations as “BOB’S BURGERS” for FOX TV

Yesterday saw a rather fun and scrumptious partnership emerge between FOX’s newest animated series, BOB’S BURGERS, and the Fatburger restaurant chain. The select locations will be completely rebranded to resembles the burger joint that is the primary setting in the new TV show. Along with this rebranding, there will be a FREE burger giveaway on Thursday, January 6th at four specific locations across North America.

The giveaway and BOB’s BURGERS rebranding will be present at the following locations:

California:
7450 Santa Monica Blvd.
West Hollywood, CA 90046

New Jersey:
321 Mt. Hope Ave.
Rockaway, NJ 07866

Nevada:
3763 Las Vegas Blvd. S.
Las Vegas, NV 89109

Illinois:
2341 W. 95th St.
Chicago, IL 60642

Coupons for free food at locations other than the four listed above will be available at www.fox.com/bobsburgers. We’ve included the press behind the new show, in case you were curious (it airs 1/9/2011):

The newest addition to FOX’s Sunday Animation Domination lineup, BOB’S BURGERS opens Sunday, Jan. 9 (8:30-9:00 PM ET/PT) on FOX. The series follows a third-generation restaurateur, BOB (H. Jon Benjamin), as he runs Bob’s Burgers with the help of his wife and their three kids. Bob has big ideas about burgers, condiments and sides, but only a few thoughts on customer service and business management. Despite his greasy counters, lousy location and occasionally spotty service, Bob is convinced his burgers speak for themselves.

Even though business is slow, Bob gets to work with his family. His wife, LINDA (John Roberts), supports Bob’s dream through thick and thin (but truth be told, she’s getting a little sick of the thin). Their eldest daughter, TINA (Dan Mintz), is a 13-year-old hopeless romantic with minimal social skills. Middle child GENE (Eugene Mirman) is an aspiring musician and a prankster who serves up more jokes than burgers. Their youngest, LOUISE (Kristen Schaal), is the most enthusiastic about her dad’s business, but an off-balance sense of humor makes her somewhat of a liability in the kitchen.