Malaysian tea company BOH came up with a clever way to promote the calming effects their tea has on drinkers, and it begins with tea ink.
Created by ad agency M&C Saatchi, the tea bags feature stressful images like an angry bear, a dragon and a dark cloud. However, when they're put into hot water, these pictures dissolve and transform into more calming images like a dove or happy bear. Instant serenity!
Sipping a cup of tea is calming in itself, but when a happy bear is smiling back at you, the world just seems a bit more tranquil, eh?