Hot Water Turns Stressful Symbols on Tea Bags into Calm Ones

Malaysian tea company BOH came up with a clever way to promote the calming effects their tea has on drinkers, and it begins with tea ink.

Created by ad agency M&C Saatchi, the tea bags feature stressful images like an angry bear, a dragon and a dark cloud. However, when they’re put into hot water, these pictures dissolve and transform into more calming images like a dove or happy bear. Instant serenity!

Sipping a cup of tea is calming in itself, but when a happy bear is smiling back at you, the world just seems a bit more tranquil, eh?

Stressful Tea

H/T Design Taxi + Picthx Nae-Design Blog

More content

Eating Out
Costco Is Finally Letting You Order Custom Cakes In The App
If you’ve ever stood in Costco’s bakery aisle squinting at a clipboard like it’s a government form, this one’s for you. Costco is officially dragging…
,
CultureProducts
Food Recalls Increased By Over 5000% In The Last Year—Here’s Why
Some things go without saying. For example, when buying food from the grocery store, whatever you purchase should be safe to consume. An expiration date…
,
Products
Kraft Heinz Cancels De-Merger Plans, Chooses Couples Counseling Instead
Last September, we reported on the supposed de-merger between Kraft and Heinz. But what was the reason behind the split? “Kraft Heinz’s brands are iconic…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox