LOOK: McDonald’s Gave Ronald McDonald a Gen Y Makeover, Including Selfies and Cargo Pants

McDonald’s favorite redhead, Ronald McDonald, underwent a makeover in order to keep the fast food chain “modern and relevant.” According to the press release, Ronald’s new fit consists of yellow cargo pants, a vest, a striped rugby shirt and a “whimsical new red blazer” and bow tie for “special occasions.” Don’t worry, he’s keeping his iconic red shoes.

 

Ronald’s new look will be implemented into McDonald’s restaurants around the world. So expect to see the re-imagined, millennial-friendly mascot in TV ads and plastered on ” in-store graphics, furniture and other design elements” at your local McDonald’s.

The best, most terrifying part? “Selfies… here I come!” said the clown.

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