7-Eleven Sandwich Packaging Gets a Bold, Ikea-Friendly Makeover

BVD Packaging

Grabbing a sandwich from your local convenience store is a decent on-the-go lunch option, but most times, it’s hard to decipher exactly what’s inside. Plus, you gotta be cautious about what your choice will say about your personality. It’s a tricky situation, but Swedish design agency BVD has come up with clever packaging to make this lunchtime debacle much easier.

These easy-to-read labels detail every sandwich ingredient, ensuring customers aren’t surprised by what’s inside. They also add a bit of artistic flair to standard food packaging, swapping tiny black font for larger, colorful ingredient listings.

BVD Packaging

BVD Packaging

BVD Packaging

BVD Packaging

This handy packaging is currently available at 7-Eleven and Press­byrån stores in Sweden.

H/T Design Taxi + Picthx BVD

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