Since 2006, independent brewers have been celebrating a year of hard work and dedication to their craft with a week of festivities, aptly known as American Craft Beer Week.
This year, from May 16 - May 22, craft brewers are standing up against big beer companies, with an ingenious marketing campaign that represents more than 4,400 small craft breweries from around the country. The American Brewers Association introduces #TheBiggestSmallBeerEver, an imperial stout, that symbolizes the efforts of independent breweries in all 50 states.
If you're not into corporate beer companies, then the #BiggestSmallBeerEver is meant for you. With a humorous marketing campaign developed by media company Victors & Spoils, the can is decorated with the names of 4,449 craft brewers, and can be sampled at more than 100 breweries around the country, according to CraftBeer.com.
Check out a list of participating brewers near you, here.
ACBW features special events in every state, and on May 19 at 8:00 p.m. ET/5:00 p.m. PT, small brewers everywhere will raise a glass of #TheBiggestSmallBeerEver as a toast to recognize fellow brewers for another year of successful brewing and healthy competition.
We hope you've marked your calendars.
Cheers!
