50-Cent has been known to start a little beef in his time. Before he became the face of Vitamin Water and began starring in a bunch of terrible straight-to-Netflix movies, he was a pretty damn good rapper and feuded with rappers such as The Game and Fat Joe.

Now 50 has entered the vodka business, teaming with EFFEN vodka, and apparently thought it'd be a good idea to take shots at Ciroc's brand ambassador, Diddy. One problem with this, is that he fat-shamed a poor girl in the process.

50 took to Instagram and posted a photo of Diddy dancing with a woman, and added a caption that incorporated his vodka brand in it:

"Damm... 50's right. I'm EFFEN up right now"

He immediately took down the photo, probably after he realized fat-shaming doesn't really go well, ever.

However, 50 still made time to take a more direct shot, with Diddy being the only one involved this time.

He captioned the photo below:

"Nothing like EFFEN by the fire. NEW DRINK NO MORE PUFFY JUICE. LOL"

We'll see if Diddy responds with a diss album.

H/T+PicThx TMZ, 50 Cent