McDonald’s Canada Offers Vegetarian Wraps, Chain’s First Meat-Free Item in a Decade

For the first time in more than a decade, McDonald’s Canada is rolling out new vegetarian entrees: a Mediterranean wrap and a Santa Fe wrap.

While many are put out that McDonald’s didn’t go the veggie burger route, a failed experiment last seen in 2004, these new meatless options still cater to the 71 percent of Canadians who “sometimes” seek veggie-only options. The Mediterranean wrap comes stuffed with garlic hummus, feta cheese, tomatoes, cucumber, red onions, lettuce and a Mediterranean sauce, while the Santa Fe packs roasted corn, black beans, a cheddar and Monteray Jack blend, tortilla chips, red onions, chili lime glaze, tomatoes and a southwest sauce. Both wraps are whole-wheat and are being sold for $4.39 each.

“Wraps play much more to the ethnic and diverse nature of Canada,” said John Betts, CEO of McDonald’s Canada. “And they’re just more popular – particularly with the Millennial group.”

Sigh, again with the Millenials.

According to the Canadian National Post, the McWrap line has been tweaked to suit “Canuck tastes” and Canada’s love of “mixed mouthfeel.” Pause. “Canadians like crispy, crunchy things, so we often add onion crisps or red pepper crisps,” Anne Parks, director of menu management for McDonald’s Canada, told the Post.

As a Canadian myself, I can confirm that, yes, we do love crispy, crunchy “things.” However, I’m pretty sure our brethren here in the States feel the same. Thus, let’s stop keeping all the good stuff for ourselves and start sharing a little. McLobster and Mickey D’s Poutine, that includes you.

H/T National Post +PicThx McDonald’s