The Champagne Tree is the Closest We’ll Ever Get to a Money Tree

Inside London’s esteemed Saatchi Gallery, tucked away in the Duke of York Square, Tord Boontje and Perrier-Jouët launched their recent collaboration: The Enchanting Tree, featuring a tree with twisted branches curled into glass holders for champagne flutes, filled with Perrier-Jouet Champagne.

The inspiration behind the champagne tree was twofold: the changing of the seasons and what Dutch designer Boontje calls, “the champagne moment.” Nature, aesthetics, and the delight of alcohol all wrapped into one.

Wreathed in anemones, each of the twisting golden trees holds six champagne flutes that can be filled while suspended in the air, while a simple turn of the glass releases it from the metal branch. Although the champagne tree present at the launch will ultimately be housed in the Maison Belle Epoque, the VIP showpiece for Perriet-Jouët champagne house, the champagne service will be available at the high-end department store Selfridge’s and in some premium hotels.

Now, howabout we take things to the next level and make a beer tree? We bet it’ll be as glorious as it sounds.

H/T + PicThx Core77