Twix Combines Halloween & Christmas With This New Flavor
To celebrate the upcoming holiday season, Twix is introducing “Hallowmas,” a festive and freaky Twix-style bar that pairs the flavors of Halloween and Christmas. One cookie bar is a flavor called “Goulish Green,” and it has a classic Twix taste with a green cookie center. Snowman is the other flavor, which is shaped like an actual snowman with a Hogswarts-like scarf on.
“Halloween falls on a Friday this year for the first time in over a decade, which means more celebrations, more trick-or-treaters, and more Twix,” said Tim LeBel, President Sales and Chief Halloween Officer at Mars Wrigley North America.
To coincide with the release, Twix is having a “Hallowmas Grotto” pop-up in NYC on October 31, open until November 1. Zombie Claus will be available for photo ops, and you can expect jump scares, twisted Christmas carols, and other interactive activities.
