They Asked Real Booger Eaters To Help Make This Candy

Photo: Frida

Frida somehow found a way to turn kids picking their noses into a wellness product, and it’s kinda brilliant.

The parent lifestyle brand, best known for its breast milk ice cream, clearly knows a thing or two about turning chaos into innovation. After years of helping parents deal with every green, sticky, leaky mess, the brand clearly knows its audience—and its subject matter. Just in time for “Booger Season” (aka cold and flu season), Frida is launching Boogie Bites Candy: booger-inspired gummies made with the help of actual booger eaters. They’re sweet, a little salty (you know why), and packed with Vitamin C.

Frida’s Boogie Bites Candy is available nationwide exclusively on Gopuff for $3.99 per box. 

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