Let’s face it, we’re an ADD society with control issues. Nowadays it takes more than a jingle to keep our interest. We require visual stimulation, and things that’ll do more than have us ‘Like’ them. These creative brands know how to make fun of themselves, collaborate, and put on a persona beyond “happy meal” status. If you're not following them by now, then you're missing out.
1. Del Taco on Vine
Props to the only fast food joint utilizing Vine. It’s quick, animated, and about the food. They know society has a short attention span, and capitalize on that. The Del Scorcho crew plays to a younger set, and it fits into our busy lives when we’re preoccupied with other accounts to obsess over.
2. KFC on Twitter
Embracing pop culture, KFC tweets to dudes like Austin Mahone. The Colonel himself even “drives” cross-country, en route to Macy’s Thanksgiving Day parade, stopping at scenic destinations in need of drumsticks. They’re even open-minded enough to celebrate Hanukkah — menorah and all.
3. Burger King on Tumblr
The King pleasantly surprised us with their Tumbling wit. Slightly obsessed over chicken fries, it’s an entertaining mix of animated GIFs, straightforward photography, and funny dialogue. Don’t knock it ‘til you check them out.
4. Starbucks on Twitter
Damn, hipster Starbucks knows what’s up. Experts at changing up their Twitter feed, they make it pretty, but not too pretty. You kill us softly, Starbucks. Now go make our Venti Frap.
5. Sonic Drive-In on Instagram
Taking the idea of playing with your food quite literally, Sonic’s food styling is right up there with adult coloring books. It probably helps to have rainbow hues of slushies and tasty candy bits at your disposal.
6. Denny’s on Twitter
Denny’s is firing on all social media cylinders, but their Twitter feed took the syrupy pancake. It’s genius! Random thoughts. Current ideas. Funny, but doesn’t cross over into NSFW territory. The unexpected originality and consistency makes for a real Grand Slam.
7. Shake Shack on Pinterest
Surprised? With 20 stocked boards referencing style, places, and pets they love, you almost forget it’s a brand page and not an East Coast millennial you want to be internet friends with. The Shack's Pinterest account is an eclectic meeting of the minds where there’s something for everyone, with photos ranging from silly to extremely stylized. Then again, some might consider Shake Shack’s Pinterest to be sensory overload. The fact that they serve beer helps.
8. Applebee’s on Instagram
How to do all of the work and none of the work at the same time: get your followers to be #Fantographers. Applebee’s Instagram account is almost completely driven by their fan base. Diners submit their snaps, and the powers that be decide which ones are featured. It results in bragging rights for customers, and an updated social media account for one evil genius, fast casual restaurant.