Thanksgiving Miracle? Butterball Unveils Turkey You Can Roast Straight From Frozen

Photo: Butterball
Photo: Butterball

With Thanksgiving just around the corner, Butterball is shaking up holiday prep with the launch of their new Cook from Frozen Premium Whole Turkey. Designed to go straight from the freezer to the oven, this first-of-its-kind turkey eliminates the need for thawing or extra prep, giving hosts more time to enjoy the holiday with loved ones.

The Cook from Frozen turkey simplifies things for both first-time and seasoned cooks alike, offering a no-prep, no-stress, no-mess solution for Thanksgiving dinner. Butterball’s turkey is brined with a special formula that ensures it stays juicy and flavorful throughout roasting—no need for basting, brining, or seasoning. It even skips the hassle of removing necks or giblets.

Cooking a turkey straight from the freezer to the oven sounds like a game-changer, but the claim that it requires no basting, brining, or seasoning has me raising an eyebrow. Is the flavor going to be as absent as a truant student? Let’s hope that special formula brine delivers.

Butterball Cook from Frozen turkeys will be available starting in November at Publix, Lowes Foods, and Harris Teeter, along with select Walmart, Kroger, and Kroger banner stores.

More content

CultureProducts
Why These ‘Chinese Burgers’ Are One Of Costco Canada’s Most Talked-About Samples Right Now
Did your eyebrows raise as well when you saw ‘Chinese Burgers’ in the headline? Okay good! That’s the appropriate response and I wanted to make…
,
Products
Rumor Has It Crumbl Is Testing These 6 Wild New Desserts for 2026
Rumor has it that Crumbl has six new items dropping in 2026. According to Snackolator, these crave-worthy confections are either in development or will soon…
,
Eating OutProducts
Jack in the Box Is Dropping Labubu-Inspired Bag Charms for Its 75th Anniversary
Next year is Jack in the Box’s 75th anniversary, and to celebrate, the chain is jumping on the Labubu hype train with the release of…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox