Canadian Restaurant Guide Recreates Pornographic Images with Oysters and Raw Meat

Le Guide Restos Voir, a well-known Canadian restaurant guide, is banking on the idea that “sex sells” in order to publicize their 2014 guide.

Le Guide Restos Voir teamed up with agency Publicis to design a promotional campaign that uses food to recreate pornographic images. 18 and Over, as it’s appropriately called, is a sure-fire attention-grabber, featuring photographs of an oyster resembling lady parts and a slab of meat shaped like a male’s nether regions, among other images.

While we’re still curious on the impact this guide will have, the team certainly did a great job piquing our, er, interest.

H/T PSFK + Picthx Je Fouine, Tu Fouines