Reese’s Puffs Releases Its First-Ever New Flavor: Dark Chocolate

The delicious peanut butter and Hershey’s milk chocolate flavor of Reese’s Puffs cereal hasn’t changed since its debut in 1994. But now, for the first time, the hierarchy of flavor is about to change. 

Reese’s Puffs Dark Chocolate is the new, naturally flavored cereal on the block. With a richer, more delectable chocolate and peanut butter taste, it’s everything you love about the original and more. 

“We’ve seen how much people enjoy Reese’s Puffs outside in the morning routine, especially late night, and dark chocolate continues to grow within the Reese’s portfolio,” said Megan Brooks, Business Unit Director at General Mills.

To coincide with the release, Reese’s Puffs has partnered with Vault49 to introduce “Reese’s After Dark,” a new glow-in-the-dark chocolate universe that can be found on the back of the box. Cut the lights off to bring the universe to life, where you’ll find glowing UFO-shaped Reese’s Cups, secret neon messages, and more. 

Reese’s Puffs Dark Chocolate Naturally Flavored is now available at retailers nationwide.