Pepsi: Refresh Voting Has Higher Turn-Out Than US Presidential Elections

The Pepsi Refresh Project, an initiative from Pepsi to encourage millions of people to submit ideas that may “refresh” the planet. This interesting initiative marks a an interesting point in Pepsi’s ad campaign that goes hand in hand with their first official absence from this past winter’s Super Bowl ad slots. Instead, the brand has opted to spend $20 million dollars on their Refresh Project. According to PepsiCo’s global director of digital and social media, Bonin Bough, the project has been a huge success. In fact, the turnout for voters in the Pepsi Refresh Project has surpassed the amount of voters who participated in the last US Presidential Elections. The Pepsi Refresh Project is still going on, check it out at RefreshEverything.com.