For a brand named Mellow Ice Cream, entering the edible cannabis space seems like the most appropriate move. In doing so, they're set to soothe the collective munchies of California by being the first-to-market in the state's cannabis edibles industry.
The startup brand has just announced that their THC and CBD-infused pints of ice cream are set to hit the California cannabis market this week. Debuting with three unique flavors, Mint Chocolate Chip, Himalayan Sea Salt and Caramel, and Tahitian Vanilla Peanut Butter Cup, Mellow is trying to establish a fanbase right away by also offering limited edition branded apparel and pre-rolls that are locally sourced and rolled in California.
Such products will be ready to cop online while offering home delivery — via an electric-powered Tesla equipped with its own freezer — in the greater Los Angeles area with sights set on expanding throughout the rest of California subsequently.