Lucky Charms Introduces Limited-Edition Magic Gems Cereal

Lucky the Leprechaun is known for his delicious collection of magical charms, which are obviously the best part of Lucky Charms cereal. This summer, Lucky is adding a bright, new and limited-edition Magic Gem charm to your next bowl.


The backstory for the Magic Gems goes as such: "Magic Gems have been stowed away in the goblin den for centuries and hold the power of rainbow vision to see in the dark, helping whoever finds them navigate their way through the darkest of places."

Perhaps this is a metaphor for delicious Lucky Charms being a beacon of light in the darkness of bleak breakfast cereals — or maybe I just waked and baked again.

Limited edition Lucky Charms with Magic Gems is available now at your local retailer nationwide.