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Jägermeister Lights Up Cold Brew Martini Kit for 4/20 and Cold Brew Day

We all know that today, 4/20, is synonymous with weed, but it's also National Cold Brew Day so hold my edible and check out how Jägermeister is celebrating. 

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To kick off cold brew season, Jägermeister has created its own version of CBD (Cold Brew Day) and has launched a limited-edition Cold Brew Martini Kit featuring Jägermeister Cold Brew Coffee — a blend of the classic liqueur, coffee and a hint of chocolate.

There are only 420 of these kits available, which include the two essentials needed for a refreshing cold brew martini: a bottle of Jägermeister Cold Brew Coffee and a can of cold brew from Chicago’s Dark Matter Coffee.

Jägermeister is also rolling out extremely limited 4/20-themed merch that includes a shot tray, herb grinder and a starter pack, which includes both and a fanny pack. The starter pack will be available today only here.

So now you can get lit in any way you want.