Slides & Soju: The Collaboration of the Summer
It’s been a long year of staying in and making the most of what we can in the comfort of our own homes, but I’d be lying if I said I hadn’t reminisced on a summer night in Los Angeles’ Koreatown, sippin’ on soju and making some (vague) memories with the homies. Channeling that same energy, HiteJinro and SANDALBOYZ have slid into my emotional DM’s and created a slide that blends the fresh new feeling of the season with the memories of my favorite summer nights — in two styles!
Inspired by the iconic Jinro’s Chamisul Soju bottle, the green and white SANDALBOYZ Court slide is a signature staple item for anyone who knows and loves Ktown. The collection also includes a red pair of slides, featuring a repeating print of HiteJinro’s toad logo.
HiteJinro is one of the most influential distilleries in Korea, and SANDALBOYZ is an Asian American-owned business run by an Indonesian/Taiwanese/Filipino trio. Both companies are keen on using this collaboration to educate and share more about the experiences of the Asian diaspora. This collaboration aims to inspire inclusivity and approachability in not only the Asian community but in everyone as illustrated by the distiller’s “smooth” and “fresh” brand vocabulary and the sandal retailer’s “be comfortable with who you are” messaging.
Whether you order a bottle at KBBQ or you always play the bottle cap flicking game with your friends, one thing’s for sure for all you Ktown lovers, enthusiasts, and OG’s: you’ve gotta slip into and sip on something comfortable this summer.
