As the synergetic relationship between food and fashion (namely streetwear) becomes even more pronounced, so do the significant projects that come to fruition as a result. An excellent example of such would be Heineken beer's #Heineken100 program. Now in it's ninth year, the #Heineken100 program has been responsible for some of the coolest collaborations between the unlikely industries. This time around, Heineken extends its reach to one of the most influential clothing boutiques in the world, UNION, to create the "Green Collar" collection.
Taking heavy cues from workwear, the elevated interpretations of the "Green Collar" collection meet at the intersection of function and style. The results are six pieces, including a tiger camo chore coat, hoodie with dramatic, zippered side vents, and a pair of limited-edition Keds sneakers.
The "Green Collar" collection debuted this past Saturday, December, 1st, at UNION's flagship location in Los Angeles, and their Tokyo, Japan location. Online launch is today, however, so for those that missed out at the physical store locations should make sure to cop quickly.
For a full rundown and pictures of the "Green Collar" collection, see below:
- UNION x #HEINEKEN100 CHORE COAT $380.00: Made with a contemporary boxy and oversized fit to help balance the vintage wash and fabric, this chore coat provides a fresh take on the typical long fit style of the past (Available in two colorways & a Tokyo exclusive)
- UNION x #HEINEKEN100 CHINO PANT $280.00: With pants being either too baggy or slim, this Chino Pant is the "Goldie Locks Effect," something just right with its very subtle carrot fit (Available in two colorways & a Tokyo exclusive)
- UNION x #HEINEKEN100 PULLOVER HOODED SWEATSHIRT $280.00: Made with beautiful reverse weave fabric from Japan, this sweatshirt has the front pocket removed for a cleaner look in addition to a single zip down on one side to add flair (Available in three colorways).
- UNION x #HEINEKEN100 T-SHIRT $55.00: Made with 100% cotton and fitting true to size, this classic staple features Heineken’s iconic leaf and hops arrangement stylized as the UNION logo, with the play-on-words “Got Hops” as the slogan, helping tie together the entire capsule collection (Available in two colorways).
- UNION x #HEINEKEN100 HAT $60.00: Versatile and classic, this skate hat provides the finishing touch to any casual fit (Available in two colorways).
- #HEINEKEN100 PRO-KED SNEAKERS $90.00: Made from durable 12.5 oz canvas with contrast stitching and recently remastered for an enhanced fit, the Royal Hi has a molded footbed with open cell foam for breathability finished with a classic gum vulcanized white outsole and Heineken’s iconic Green for the heel hit.