The Arizona based Heart Attack Grill has been a source of controversy within the food and health community ever since its inception. For those unfamiliar, the Chandler, AZ located burger joint is fashioned after the aesthetics of a hospital, with scantily-clad nurses serving some of the most notoriously unhealthy meals possible. With menu items entitled "Quadruple Bypass Burger" and "Flatliner Fries", these guys make no effort whatsoever in concealing the unhealthiness of their respective menu options.
Their latest initiative? If you weigh over 350 pounds, you get to eat for free! Outlined in their new sub-site, the restaurant is offering "absolutely unlimited food! All you can eat, every day, all day, every night, all night. No to-go orders. Drinks not included, must weigh in with Doctor or Nurse before each burger."
Here at Foodbeast, trust us, we love a great big meal as much as the next person. But this promotion is admirably off-putting. It's already pushy enough that they've intertwined their brand's imagery with hospitals, nurses and cardiovascular disease, but in essence this promotion seems to be making that final push to "destroy their consumer". We don't want to be too quick to judge though, for all we know, this could be some incredible, deep, and invigorating test on the American eater community....or maybe that's giving way too much credit where credit is not due.
The most interesting point of this entire brand/restaurant, is that they present you with all the facts, they have even included the side-effects of their product in the name of their restaurant, yet people continue to consume. Can we really hate them? They market their products as unhealthy and are awkwardly transparent about the realities of eating their product. Imagine if Tobacco companies began launching "Cancer Cigarettes", are the situations that different? As it stands, the brand has over 16,000 fans on their Facebook page and views in the hundreds of thousands on their YouTube channel. Heart Attack Grill is a phenomenon, to say the least. What do you all think?