New FOODBEAST Spots Find Parallels Between Low-Cal Ice Cream And Taboos

FOODBEAST recently created a few spots that lean into “first time” taboo moments we can all relate to. Ice cream itself may be considered taboo amongst healthy snack enthusiasts, so for Halo Top‘s low-calorie ice cream to be the punchline of a new series was quite fitting. Halo Top is seemingly and unanimously co-signed by the Internet as a darling of the health food category, with GQ even calling it a “Magical, Healthy Ice Cream.”

We are all familiar with the trepidation that comes along with indulging in our favorite vices however, there’s nothing more liberating than being able to overcome some type of underlying hesitation and stepping outside of your comfort zone to experience something new.   

As these sketches ride the familiarity and wonder of certain coming-of-age experiences, be on the look out for the plot twists…

The First Timer

There’s nothing more memorable than a first-time experience. The pulse-racing anxiety, coupled with the exhilarating fear of the unknown, can lead to a rollercoaster of emotions. In this sketch, the shaken and nervous first-timer (Noah Grossman), gains enough courage to try it for himself. Alas, with the help of his “friend” (Madeleine Byrne), he discovers his first magical moment with Halo Top.    

The Rotation
There’s a first time for everything, still regardless of the lack of experience, there’s a societal understanding about the unwritten laws of social expectations one must live up to, and never mess up. After a first time experience, the social and interpersonal anxieties are still present — it’s an awkward phase, where it’s new, but most comfortable in a group setting. The rotation sketch places the viewer in a familiar first-person perspective, as four friends indulge with some Halo Top in privacy — all while adhering to the standard rule of scoop, scoop, pass.

Featuring: Fernanda Romero, Armen Martirosyan, Danielle Dallas, James Boyd

Dealer

Partaking at your own leisure is ‘me time’ to the fullest. However, for newbies, a little guidance can go a long way. Who’s the plug for proper satisfaction? It doesn’t matter, just as long as they’re not a professional lingerer.  

Featuring: Michael Davis, Megan Batoon