Folgers Is Going All In On Protein And Functional Coffee
The protein-ification of everything continues, and now your morning coffee is getting involved.
Folgers is launching a new line of functional coffees led by Folgers Protein, which packs 10 grams of whey protein into your morning cup. The iconic coffee brand is also expanding the concept beyond protein with three additional varieties designed around focus, energy, and gut health.
Set to begin shipping in November, the functional lineup includes:
- Folgers Protein: Packs 10 grams of whey protein into your coffee.
- Folgers Focus: Features L-Theanine and Lion’s Mane mushroom powder alongside an alternative caffeine source.
- Folgers Boost: Adds a blend of B vitamins for an extra boost.
- Folgers Prebiotic: Includes 3 grams of fiber to support gut health.
The lineup arrives as protein continues working its way into damn near every corner of the grocery store, while consumers increasingly look for beverages that offer functional benefits beyond simply tasting good or quenching thirst. Folgers now wants your daily cup to pull double duty.
For Folgers, the play is making those benefits more accessible. Functional coffees often occupy the pricier end of the category, while Folgers has built its name around an everyday cup found in households across the country.
Those trends have turned protein into one of food’s favorite additions, while prebiotics, functional mushrooms, alternative caffeine sources, and vitamins have helped push beverages well beyond their traditional roles.
The Folgers functional coffee lineup will begin shipping in November.
