"The Hundreds Is Huge." It's an ethos that the streetwear brand has lived by since its inception in 2003, when friends Bobby Kim and Ben Shenassafar used their shared interests in California skate, punk, hip-hop, and surf culture to capture a zeitgeist that's grown into multimedia ventures, book deals, and now a food festival, dubbed Family Style.
Capitalizing on their expertise within the streetwear industry and melding it with their affinity for food and Los Angeles' dynamic restaurant scene, The Hundreds team, including Miles Canares of ComplexCon and The EAT Show experience, have created a one of a kind food festival that keeps the concept of community in mind. The results of this cultural matrimony will yield unique and exclusive collaborations in the form of limited edition clothing drops, wild food creations, and one of a kind experiences.
Here's a look at some of the best exclusives to check out this Sunday September 15 at Family Style Food Fest.
Petit Trois x Chinatown Market
Chef Ludo Lefebvre's Petit Trois restaurant is known for on-point French classics. Chinatown Market is a streetwear brand that's known for flipping fashion's classics into their own flavor. This collab aligns perfectly. They've got the Le American Sandwich, along with a capsule clothing collection made up of a hoodie, dad hat, tote bag, and ashtray.
Katz's Deli is pastrami royalty. An icon not only in its home base of New York City, but in the whole culinary scene. Rarely do they ever leave the concrete jungle of NY, but for one day only, they'll be at Family Style to serve up their legendary pastrami sandwiches.
Howlin' Rays x The Hundreds
The Hundreds are linking up with the sultans of spicy, Howlin' Rays, for a one off shirt that's as hot as the chicken itself. It says "Here for the heat," which can apply to both the addictive chicken and the must-cop tee.
Prince Street Pizza
The one and only "SoHo Square" pizza was made famous in New York and now beyond by Prince Street Pizza. You can look forward to them being at Family Style this Sunday to serve up their iconic square slices topped with that distinct cup-shaped pepperoni.
Love Hour Burgers x The Hundreds x Garfield
This triumvirate of fresh uses everybody's favorite fat cat, Garfield, as the pitchman for Love Hour's fantastic smash patty burgers. Rock this tee while ordering up a double patty with fries and trust you'll be doing your Sunday the right way.
Badmaash x Sean Wotherspoon
Badmaash has got vegan mac and cheese samosas on deck as well as these sick t-shirts that were done in collaboration with the master of vintage curation and aesthetic lord, Sean Wotherspoon.
Homeboy Industries x The Hundreds
One of the festival's charitable partners, Homeboy Industries, is well known for their efforts to help former gang members and previously incarcerated individuals get back on the right path. Their collab tee with The Hundreds will continue that mission with all proceeds from the shirt's sales going towards Homeboy Industries' continued efforts.
Coming straight from Hong Kong, Yakido Yakitori is known for their charcoal-grilled, skewered deliciousness. At Family Style they will be serving up one off dishes and merch, which helps drum up excitement and anticipation for their up-coming Los Angeles opening.
Jon & Vinny's x Patti Lapel
Fly your pizza loving flag with the help of these fuego pins from Patti Lapel, which has to be the greatest punny name for a pin company — ever. Available only at Family Style, of course.
Hedley & Bennet x Carrots
Get fresh and chef it up with these aprons from Carrots and Hedley & Bennett. Who's gonna have a bigger drip than you in the kitchen with these exclusive aprons on?
The whole lineup is strong at Family Style, so trust there's so much more to look forward to beyond this selection. Make sure to double up the shopping vibes, because between the food and merch, there's plenty to cop.