New to market and freshly touting their Kickstarter campaign, Eden Juice is a distinctive new juice brand that prides themselves on using damaged, bruised and aesthetically imperfect fruits and veggies to produce their cold-pressed juices.
Hot on the fact that us Americans throw away close to 40% of the food we grow, the young juice company has tied their concept of using produce that has faced some cosmetic judgement to forge their overall branding. We talked to Dan Blake, the company's co-founder, to ask him a few things about his discarded fruit juice concept:
FOODBEAST: So you're using bruised or visually imperfect fruit that would normally be thrown away?
DAN: Yes, we are using produce that has a variety of imperfections, whether they are wind-scarred or fruits and veggies that just look "funny"
FOODBEAST: How are you sourcing this fruit?
DAN: We are working with various produce wholesalers as well as working directly with their sources (the actual farmers) to source the produce that doesn't meet the cosmetic standards that other accounts require.
FOODBEAST: What's the price point? Cheaper than other cold-pressed juice?
DAN: The average juice will sell for $7.99/bottle but they will all be discounted for the Kickstarter.
"While these problems can’t be solved overnight, Eden hopes to get one step closer with their line of fresh, cold-pressed juices. They’ll help limit the amount of food wasted in the U.S. by using produce that consumers and retailers usually throw away for cosmetic reasons. They’ll also make nutrient-rich food more accessible to those who struggle to get nutritious foods and those who want a simple way to improve their diets."
Those looking to get in on the ground floor of the new juice concept will be ushered in with various Kickstarter gift levels with smaller juice increments (3-18 juices, $32-$200) or larger cleanses and subscription models (30-365 juices, $210-$5000).
Here's a look at their first five juices: