‘Drizly’ Is Grubhub for Alcohol, MillerCoors Approves

Drizly, a mobile app that allows beer, wine and liquor to be delivered to businesses and residences, have opened up their platform to be tinkered with. Several notable companies have already signed on to help revolutionize alcohol e-commerce.

Basically, it just got easier to be an alcoholic.

As we enter the most football-drenched portion of winter, MillerCoors, the second largest brewery in America, is ready to use Drizly to quench fans’ thirst. MillerLite will be allowing viewers in New York City, Seattle, Washington, D.C., and Boston to have 12- or 24-packs of fee-less beer delivered to them within the hour. The promotion ends after the Super Bowl or when the 20,000th delivery is made.

The whiskey-discovery app, Distiller, aims to become a full-service platform by adding Drizly’s delivery service. Available on Android and iOS, Distiller recommends and tracks the different whiskeys you try. Now select markets can have their preferences sent to them that day.

While Drizly sounds similar to monthly wine delivery services, those bottles are shipped via postal services. Drizly allows you to restock on alcohol in an hour or less without having to deal with the dangerous possibility of driving.

The catch is you can only use Drizly if you live or work in (the noticeably nicer areas of) these major cities, putting it in a curiously elite beta period, albeit the largest reach for an alcohol delivery app. Opening up their app to others, however, is definitely the first step in this delivery system becoming a legitimate national force on par with food apps like GrubHub.

Other companies scrambling to get in on the ground floor include social platforms Foursquare, Swarm and Inmoji.

Source: PR Newswire