College Humor Introduces ‘Diet Racism,’ a Soda for Kind-of-Racist People

College Humor recently launched a tongue-in-cheek commercial about the fictional beverage, Diet Racism. The drink is marketed specifically towards anyone having strong opinions about a specific race or ethnicity, but usually tends to keep it casual or to themselves altogether.

Ever ask your Asian friend how to properly hold chopsticks? Diet Racism. Hit up your Jewish pal for a dope bagel spot? Diet Racism. Pretty much the drink for anyone who’s had a generalization about a race without ever vocalizing it. The short stresses that the soda’s not quite at the point where it can be considered racism, thus it’s diet racism.

Check out the inappropriately somewhat racist video below and see for yourselves.

H/T Design Taxi