Chili’s Claps Back At Fast Food Prices With ‘Buy Now, Pay Later’ Pop-Up
Chili’s has costly fast food restaurants in its crosshairs with a new pop-up experience in New York City. The casual diner has opened the “Fast Food Financing Store,” an immersive space that simulates an authentic credit union experience.
If fans who visit 37 Union Square West, New York, NY 10003 from 11 a.m. to 5 p.m. are proven eligible, they will be welcomed into the immersive space where they will go through a process that simulates a financing store experience. Once “approved”, eligible guests will receive a gift card (while supplies last) to help offset the insane cost of a fast food combo meal and then gain access to a Chili’s speakeasy where they can try the all-new Big QP burger with fries, bottomless chips and salsa, and a bottomless drink to see firsthand how Chili’s provides a better value than fast food.
“We believe Chili’s 3 For Me menu, starting at just $10.99, has been the best value in the industry since we introduced it in 2022, and we just made it even better with the new Big QP burger, featuring a fast food flavor profile our guests will recognize,” said George Felix, Chili’s Chief Marketing Officer. “But for those times when you can’t get to a Chili’s and find yourself settling for the drive-thru, we opened Fast Food Financing to help customers in their time of need.”
The new Big QP burger is Chili’s take on the fast food style, made with two slices of American cheese, mustard, ketchup, pickles, diced onions and 85% more beef than a Quarter Pounder with Cheese. Visit the limited-time Fast Food Financing Experience on April 16 & 17.
