BuzzBallz Debuts Big Blue BBallz
Yesterday was Selection Sunday, so March Madness is officially here. From March 18 – April 8, college basketball’s best and brightest will ball out for the national championship. In honor of the occasion, BuzzBallz is introducing its Big Blue BBallz, the first-ever drinkable basketballs.
These limited-edition, basketball-sized refillable BuzzBallz feature a basketball-like texture and can hold up to 116 ounces of liquid—the equivalent of 17 regular Berry Cherry Limeade BuzzBallz. (Alcohol not included.)
Big Blue BBallz is an homage to the brand’s most popular flavor, Berry Cherry Limeade. The same blue color as Big Blue BBallz, Berry Cherry Limeade debuted late last year and became the brand’s fastest-selling flavor ever.
“BuzzBallz is all about bringing epic fun to every moment – and there’s nothing more epic than basketball in the U.S. every spring. Our fans dubbed the Berry Cherry Limeade flavor ‘blue ballz’ and when we heard that we knew there was a fun act to be had during March’s big tournament,” said Jess Scheerhorn, BuzzBallz vice president at Sazerac. “Whether your team just nailed a buzzer-beater or you’re anticipating the rush of a big win, BuzzBallz are the perfect way to enjoy the sweet taste of competition.”
To launch Big Blue BBallz, the ready-to-drink cocktail brand enlisted the help of NBA star Lonzo Ball. On social media, fans can watch Ball show off the impressive size of his… Big Blue BBallz.
“I’m thrilled to team up with BuzzBallz and launch something innovative. I focus on making impactful moves and elevating experiences, and this drinkable basketball is exactly that,” Lonzo stated. “I also appreciate that the Big Blue BBallz are blue, reflecting my alma mater’s colors. Overall, this partnership resonates all-around for me.”
BuzzBallz limited-edition Big Blue BBallz are on sale now for $20 exclusively at Shop.BuzzBallz.com.
