Behind the Scenes of the Kate Upton Carl’s Jr. and Hardee’s Commercial Shoot

As announced last week, Kate Upton will be the star of the commercial promoting the new Carl’s Jr. and Hardee’s Southwest Patty Melt. The newly crowned 2012 Sports Illustrated Swimsuit Edition cover model sports a classically sexy look, as evidenced by the behind-the-scenes footage that has surfaced.

The commercial for the new patty melt will begin airing late February, and will support the arrival of the Southwest Patty Melt at Hardee’s on February 20th and at Carl’s Jr. on February 22nd.