Canned cocktails have been quietly making a splash on the spirits scene in recent years. They have more flavor than hard seltzer without all the work of making a craft cocktail at home. Pure Azul Beverage Company recently launched its entry into the market with Azulana, a ready-to-drink sparkling tequila beverage.
It is said to be the first sparkling ready-to-drink beverage crafted using 100% blue agave tequila on the market. “Our goal was to take a spirit so rich in heritage and offer it in a way that ultimately speaks to today’s modern tequila enthusiast,” says Henry Morita, CEO and Co-Founder of Azulana. “We are incredibly proud to introduce this contemporary, craft cocktail to consumers.”
Tequila sales in the U.S. continue to grow, In 2017, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council. Likewise, the demand for ready-to-drink alcoholic beverages continues to rise rapidly. Canned wine alone now represents a near $50 million business.
Produced in Guadalajara, Mexico, the decision to produce Azulana in the region (known as the "birthplace of tequila") was crucial to the brand, as they aimed to authentically integrate the region’s rich heritage and history, while also contributing to the local economy through its production, manufacturing and distribution.
In support of the farmers that make the product possible, the brand has developed a program that will include donating 5% of all profits to initiatives within Former Mexican President Vincente Fox’s Foundations, including CentroFox and Crisma, which offers pediatric rehabilitation, mechanotherapy, hydrotherapy, and speech therapy for adults and children.
Available in original, lime and pineapple rosemary, each 12-oz. can of Azulana is 4.3% ABV and contains 145 calories.