Applebee’s is fully leaning into the basic economic principle of supply and demand.
The restaurant chain is reloading on its stock of the red-hot Date Night Pass.
With the Date Night Pass selling out quickly, Applebee's acknowledged the clamor with the following statement:
“The Applebee's Date Night Pass showed us that our guests are hungry for date night at Applebee’s with the passes selling out in less [than] a minute to guests in more than 40 states. We know our loyal guests were craving more of the exclusive passes. So we wanted to show them the love by offering 1,000 additional Date Night Passes which will be made available for purchase via a random drawing.“
Guests will be able to register to participate in a random drawing for a chance to purchase a pass now through February 9 via Applebees.com/DateNightPass. Winners drawn will be notified with details to purchase on Valentine's Day, February 14.
