The G-Shock x Ciroc Breathalyzer Watch Would Probably Have Way Too Many Buttons, Anyway

Breathalyzers aren’t typically a night owl’s hip, go-to accessory. Black, awkward and frankly a bit pager-y, the few portable breathalyzers on the market today seem like much more trouble than they’re worth. Luckily P. Diddy and Casio may have found a way to help ‘90s hoodrats everywhere get home safe after a long night of knocking back screwdrivers and jungle juice.

(Just kidding – turns out this thing is a fake, at least according to highsnobiety and hiconsumption. Balls.)

If it was real, however, the “Ciroc x G-Shock Breathalyzer Watch” would feature Ciroc’s iconic logo and color gradients, along with a built-in breathalyzer capable of calculating and displaying your blood alcohol content on its face – right next to the million other numbers and letters on there.

Maybe it’s better off being fake, though. Goodness knows all those buttons confused the hell out of me as a child. Can you imagine trying to operate it drunk?

“Ma’am, are you sucking on your watch?”

“No-ahfisher, this—thisisjus howit … workssss … ZzZzzzz.”

H/T + PicThx Design Taxi

More content

CultureInnovation
Lab-Grown Meat Just Took A Big Step Forward, Thanks to ‘Forever’ Cow Cells
In the last few years, there have been incredible advancements towards making cultivated meat a scalable source of protein for consumers. In June, researchers at…
,
InnovationProducts
Dole Made A Pineapple That Tastes Like A Piña Colada
We’re used to food brands blending flavors. But I can’t recall ever hearing about a brand inventing its own fruit species. Dole Food Company, maker…
,
Innovation
Starbucks Swears Its New ‘AI Barista’ Won’t Replace Humans—But Should We Be Worried?
In June, Starbucks announced its first-ever generative-AI assistant, “Green Dot Assist,” designed to help human employees. Unlike the current iPad P.O.S. system, which requires you…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox