Frosted Toast Crunch — The Bastard Child of Frosted Mini Wheats and Cinnamon Toast Crunch

As if Cinnamon Toast Crunch wasn’t delicious enough as it is, someone in the General Mills labs thought it fitting to turn them into Frosted Toast Crunch. That’s right, the original milk-flavor enhancer is on a new level, utilizing artificially flavored vanilla frosting squares, dusted with cinnamon and delivered to your local cereal aisle.

The Impulsive Buy blog notes that the cereal is currently available at certain Target locations and is priced at $2.99, while certain Amazon listings note a price of $29.99 for a 4-Box set. Not sure where the the R&D heads are at behind the scenes of this new cereal, but we’ll let the cereal critics of the world decide if this new flavor is worth valuable grocery store shelf real estate…or not.

If anyone out there has tried this new cereal, sound off in the comments!