Graza Just Made The Jump From Olive Oil To Beer

Graza, the drizzle-friendly olive oil brand, has taken an innovative approach to non-alcoholic beer with some help from Athletic Brewing Company. Dubbed “Cold Off The Press,” the limited-edition collab marks Graza’s first foray into the beverage space.

To create the inventive brew, Athletic used Graza’s extra-virgin olive oil during the brewing process. The goal wasn’t to make the beer taste like olive oil, though. Instead, the ingredient helped develop a complementary flavor profile.

The result is a bright, balanced pilsner with floral, herbal, and lemon aromas, along with a refreshing, dry finish.

“We’re constantly looking for creative ways to show how versatile olive oil can be, and we loved the idea of taking it somewhere completely new,” said Andrew Benin, CEO and Co-Founder of Graza. “Athletic brings the same energy, curiosity, and attention to ingredients and flavor that we do. Cold Off The Press is super drinkable and one of the more deliciously adventurous places we’ve taken olive oil.”

The name Cold Off The Press plays on both the cold-pressing of olives and the crisp satisfaction of cracking open a cold brew. Graza and Athletic crafted the pilsner for sipping on its own or pairing with your favorite olive oil-friendly foods.

“The folks at Graza share our passion for great flavor and questioning how familiar products are supposed to look, taste, and feel. There was a natural creative chemistry between our teams, and Cold Off The Press gave us a chance to bring that shared curiosity into the brewhouse, challenge ourselves to think differently, and create something entirely new,” said John Walker, Co-Founder and COO of Athletic Brewing Company.

Cold Off The Press is available now on Athletic Brewing Company’s website in six-packs of 12-ounce cans while supplies last.