CHIPS AHOY! Just Dropped Its Most Mysterious Cookie Yet

CHIPS AHOY! is making fans work for dessert.

The cookie brand has launched a new limited-edition Mystery Cookie, challenging snack lovers to figure out its secret flavor for a chance to win $25,000.

The mystery starts with the packaging, which replaces the familiar cookie imagery with a caution-taped silhouette that keeps the flavor hidden. The only way to solve the case is to taste the cookie yourself and submit your best guess.

Starting today, fans can scan the QR code printed on the package or visit CHIPSAHOYMystery.com to enter the sweepstakes. Along with the $25,000 grand prize, participants will also have opportunities to win additional prizes.

The Mystery Cookie also marks another first for the brand, launching initially through SnackWorks’ TikTok Shop before arriving at retailers nationwide beginning Aug. 10.

If you’re hoping to crack the case before everyone else, don’t wait too long. CHIPS AHOY! plans to reveal the mystery flavor on Halloween, bringing the guessing game to an end after months of speculation.