M&M’s Drops Cerulean Pack Inspired By The Devil Wears Prada

M&M’s is entering a fashion era with a new all-cerulean pack inspired by The Devil Wears Prada.

The limited-edition drop is a nod to the films iconic monologue, turning a viral scene into a delicious moment.

This move is an example of how brands are tapping into pop culture moments like Burger King recently did with The Mandalorian to make food feel culturally relevant—and M&M’s clearly got the memo.

While the vibrant hue may be new, they still deliver the signature milk chocolate fans know and love.

Like most limited items, the cerulean pack will be available while supplies last beginning May 1, just in time for the movie sequel’s drop the following day.

Are you snacking or passing?